Zoran Lazic is the owner of Natural Leadership Centre - a training centre for dogs, where he helps dog owners live in harmony with their dogs. He came to us looking to take the next step in his business, but wasn’t sure where to start. During our initial meeting, we found out that he was spending a lot of time talking to potential clients, explaining what he does, what makes him different, and his overall philosophy. We decided a Brand Video would be the best solution - a video that clearly explains how he can help, makes an emotional connection to his clients, shows what it’s like to work with him, and moves them into taking action.
The first thing we did was hold a brand messaging workshop to learn more about his business, his story, and refine his message. We then came up with a 2-3 minute script using his own words.
Filming took one day and took place during regular work hours so he didn’t have to schedule time off. We also got two video testimonials from his clients to share their experience working with Zoran and how he helped them. The testimonials were used to create another video and to enhance the brand video.
Finally, we helped him implement his videos on every touch point to enhance his online presence including his website and social media.