Balsam Promotions is a promotional products supplier based in Newmarket, Ontario. They came to us wanting a modern website that fits their branding and videos to make it easier for potential clients to know exactly what they do.
The first thing we did was hold a brand messaging workshop to learn more about their business, their process, and refine their message. We then came up with a wireframe for the website, including a look guide, brand message, and what sections would be needed for the customer’s journey. The primary goal of the website was to make it clear to potential customers what they do, why they should be trusted, and the next steps to get started.
Videos were filmed to create assets for the websites, including background videos and a process video outlining the simple steps to get started with Balsam Promotions.
Additional unique features include implementation of their product database, animated catalogues created from PDF files, email marketing, Google My Business optimization, contact forms, and a fun About Us page.