Video Podcast

Breaking with Muhammad Kermalli & Triena McGuirk

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Project Overview

While video is the leader in content marketing, people consume podcasts for longer periods of time - creating a more intimate relationship.

Video podcasts combine the best of both worlds and make it easy to create engaging content.

Breaking is a collaborative project between Muhammad Kermalli (founder of Skytek Office Solutions), Triena McGuirk (a social worker working in Toronto), and 6 Story.

The podcast was created to have fruitful conversations with interesting people to learn about their experiences and how they overcame obstacles.

The first thing we did was come up with a concept for the show and our why. We then created all the graphic assets for the podcast and a dynamic website for new episodes including transcriptions and show notes to enhance SEO.

Filming takes place once a month and the footage is used for multiple assets including video podcasts, audio podcasts, and social media videos. The social media videos / teasers are shared on LinkedIn while the full interview is distributed on all the major channels including YouTube, Spotify, iTunes, and Google Podcasts.

Breaking Video Podcast
Play Video about Breaking Video Podcast
Breaking Video Podcast Triena McGuirk
Breaking Video Podcast Muhammad Kermalli

Project Summary

What we did
Creative Concepting / Video & Audio Podcast Production / Podcast Website Development / Social Media Content Creation / Content Distribution & Management

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